Miércoles, 11 Junio 2008

Acabamos de publicar en la web de JTS2008 los proceedings de las V Jornadas sobre Testeo de Software, que se celebraron el pasado 2 a 4 de abril de 2008. Esta es la lista de artículos incluidos:

  • The Banana Principle for Testers: When to Stop Testing (Lee Copeland)
  • Choosing the Best of the Plan-Driven and Agile Development Methods (Lee Copeland)
  • All I Really Need to Know About Software Testing I Learned in Kindergarten (Lee Copeland)
  • Ready for Testing? How to Create and Validate User Requirements (Petra Heck)
  • Implementing an Organisation Wide Testing Approach (Graham Thomas)
  • 10 Essential Skill for Structured Testing (Bart Knaack)
  • ¿Por qué TestLink? Un caso de éxito (Fernando D. Vicente Márquez)
  • Mejorando el testeo en las PYME ¿Cómo empezar? (Tanja E.J. Vos, Jorge Sánchez Sánchez, Maximiliano Mannise)

Están en formato PDF y consisten en los artículos remitidos a raíz de las ponencias en las Jornadas; es posible descargar los artículos por separado o conjuntamente en un único archivo. Por supuesto, también incluye un artículo publicado por los miembros del grupo SQUaC.

Mejorando el testeo en las PYME ¿Cómo empezar?

Ese es el título de nuestro artículo (que está también disponible en la sección Descargas de esta misma web); su resumen es:

A partir de las experiencias en la aplicación de procesos de mejora de testeo en diferentes PYME, detectamos que las metodologías más habituales de ese tipo están orientadas a organizaciones mucho más grandes y son, por tanto, difícilmente aplicables a ese perfil de empresas, con recursos limitados y poca madurez en los procesos de testeo. Proponemos, por tanto, una serie de acciones sencillas y concretas que las PYME pueden realizar sin dedicar muchos recursos, obteniendo resultados rápidamente y preparándolas para un posterior proceso de mejora más formal.

Abismo entre las PYME y las metodologías de mejora

Invitamos a todos los interesados en el tema (especialmente a las PYME preocupadas por el testeo de software) a que lean el artículo, pongan en marcha las sencillas sugerencias que se dan en él, y nos hagan llegar sus experiencias.

64 comentarios sobre “Publicamos los proceedings de JTS2008 (con nuestro artículo sobre testeo en PYME)”

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Do you know what thoughts, emotions or pictures pop up in their head when they encounter that exact pain or problem?Connect on high pain and urgency values will instantly grab their attention.4. Translate What You Do With What They ValueRealize what motivates your customers is one of the most effective way to get them to take actions. You must be able to coaicnmumte the value of what they want and realize the meaning of their desire outcome and its direct impact to their lives.Translate it in all 3 currencies they want: monetary value, time investment value and labor/workload value.5. Use Powerful Reframes To Increase UnderstandabilityLeverage psychologies, histories, insights and stories to frame your content into high perceived value formats. Involve their situation in multiple perspectives will dramatically increase the specificity of your communication.It will also likely increase the memorability and appeal of your products by structuring and organizing them into alternative frameworks that eliminates misunderstanding. It s saying the same thing in many different ways.6. Provide The Why, What and How To sIn order to do that you must be on top of your customer s emotional drivers knowing what benefits they re looking for and what value meanings to them. Incorporate the why, the what and how into your stories.Explain to your customer why they should pay attention to you right now then introduce what it is, the actual product or services they re going to get, and finally how to get the result they want with what they get, the step by step recipe.7 Minimize Risk Maximize confidenceGetting customers to take the action to buy is about making everything believable. It is not simply about taking all the risk out but just enough that it doesn t seem too good to be true.It s leading with the giving hand, earning trust over time and building reputation slowly via social proof. Allowing your prospects to come to their own conclusion that leads to their own decision is a very powerful confident booster. It s both emotional and psychological commitment.The take away: People want stories and techniques and someone that gets them. High perceived-value communication is packed with incentives that includes the promise of great value. Give your market what they want and you will be rewards with brand loyalty and market share.At the end of the day it s ok that you don t speak to everyone, you only need to resonate with those that get you that you get them. It s not about manipulation and be human, it will multiply your sales. —————– -

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